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The Tour de France is arguably one of the largest annual sporting event on the planet. Broadcasted in countries all around the world with its streets lined with millions of spectators, this three week stage race is a sponsor’s dream when it comes to activation...

 

July 12, 2019

Insights, News & Announcements

Joanna Brown of Ottawa is currently Canada’s top ranked Olympic distance triathlete which involves a 1,500m Swim, 40km bike and 10k run. Brown and the rest of the world’s top Olympic distance triathletes compete primarily on the World Triathlon Series (WTS) ...

 

June 28, 2019

On June 12th, Toyota Canada announced its 10 Canadian athletes roster that will represent the brand on the build up to the Tokyo 2020 Summer Olympics. The team consists of 6 Paralympians and 4 Olympians ...

 

June 12th, 2019

2018 was a coming out party for Paula Findlay on the Ironman 70.3 circuit. After spending most of the previous decade competing on the Olympic distance, Findlay made to switch to the longer events. She wasted no time to make her mark on this new distance when ...

 

March 15th, 2019

Speed Skating Canada is excited to announce it has engaged sports marketing agency SportBrand Canada Inc. to expand and develop its corporate sponsorship platform. With over 20 years of experience in the sports marketing industry, SportBrand’s main goal will be to develop new long-term partnerships between ...

 

December 22, 2017

The City of Red Deer is pleased to announce that Servus Credit Union is the name sponsor for the new Downtown Arena, with the facility’s name now the Servus Arena.Today is an exciting milestone in the arena’s history as we recognize Servus Credit Union as a community partner through the adoption of ...

 

April 10th, 2017

Volleyball Canada and lululemon are pleased to announce the renewal of their partnership that brings significant support to Canada’s beach volleyball program. The partnership began in 2015 leading up to and including the Rio 2016 Olympics, where Canada had its best showing ever in beach volleyball with three top-ten finishes.

 

April 5th, 2017